What is Sitecore?
Sitecore is an award winning .net based CXM (Customer Experience Management) company that provides web content management and multichannel marketing automation software. The company started its operation in 2001 and had headquartered in Denmark.
Sitecore Experience Platform = CMS + DMS
*CMS = Content management System
*DMS=Digital Management System
Why is Your Website a Crucial Component of Your Marketing Strategy?
The website is 24*7 representative of your business establishment. It does the same thing earlier done by the sales representatives. Best websites will have a trailered context which will have the depth information to acknowledge the visitors about the company.
How Can Sitecore Help Engage Customers?
If the content is not targeted and is not relevant, it’s not valuable. Customers’ expectations are high, and their patience is very low.
Sitecore helps the marketer to “Learn the Customers”, build their conversation across the systems to deliver them the most relevant context at the right time.
Personalized User Experience
Information collected can be categorized into mainly two categories: Online (website, blog, email marketing, etc. & Offline (TV, magazines, word of mouth, etc.).
Sitecore is going to help you build valuable customer’s story that will help you engage that customer and make them happy and give them relevant information.
As the business grows and gets a global status, it will be wiser to have a multi-lingual website to reach out to more local customers around the world.
Sitecore has a strong multi-lingual capability right out of the box, which helps the site to have any number of cultures (say English, French, Hindi, etc.)
How Can Sitecore Integrate With Existing Platforms?
Sitecore can integrate with all existing systems like Active Directory, Salesforce, Web service, etc. gives the marketers the ability to learn more about the customers and engage them with the targeted context.
Sitecore CMS + DMS gives end-to-end business solutions, so essentially you are staying with the same company, and all products work cohesively, while with other products you have to buy these components separately and also find talent to implement them. Any .NET developer can pick up Sitecore pretty quickly.
Sitecore Experience Platform is built to help you create a deep customer relationship. That way, the interactions and conversations you have with your customers can be made more relevant and meaningful, and you get to own an experience that’s more personalized, more effective, and more successful.
The key to managing every customer’s experience is to ensure you are delivering content in the context of how your customers interacted with your brand yesterday, last week, or within the last second so you can be relevant today. Only the Sitecore Experience Platform lets you market in context, so you deliver the right content to the right person, in the right place, and at the right time based on the total of that person’s past behaviors and current needs.