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11 Experts Share Their Strategy for Competitor Website Analysis

Hi Readers, Hope you are having a beautiful day. I am here with another Roundup post competitor website Analysis on my newly launched tech blog. First of all, I want to thanks, Rohan Chaubay, Atish, Nirmala, Swadhin, Kulwant, Harsh, Nikhil, Naveen, Sasidhar and Sherman Sir for participating in this Round-up Post. You can also check out my other round up posts on my other blog.

LINK BUILDING STRATEGY BY EXPERTS [PART 1]

LINK BUILDING STRATEGY BY EXPERTS [PART 2]

KEYWORD RESEARCH TIPS & TRICKS WITH ONLINE ENTREPRENEURS

Now, I am coming to the topic,

When it comes to competitors website analysis, many marketing experts recommend competitive analysis as part of their marketing strategy.

So, is there any advantage to looking at your competitor’s websites or does it just inspire you to be a follower? Personally, I think yes, there are many benefits to benchmarking your competitors online, but I have to admit that competitor analysis is often done for the wrong reasons and with the wrong desired outcomes. In my views, there’s nothing better than determine your progress against your performance, plans or targets and to use this information alongside some broad competitor knowledge.

Let’s now have a look at what experts have to say about their Strategy for competitor website Analysis.

ROHAN CHAUBEY – Founder of ROHAN CHAUBEY.COM

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  1. 1. Things to consider while doing an analysis of competitor’s website?

Answer: I consider no website as a “competition.” For me, competition does not exist, only collaboration.

Every website stands for something different than others. There are high possibilities that every site is unique and can differ from others with their niche, target audience, expertise, pricing, marketing or content.

Whenever analyzing a site, I always look for —

  1. A) Social media stats.
  2. B) Traffic.
  3. C) Backlinks and domain authority.
  4. D) Keywords and other search metrics.

2. Which tool do you recommend for competitor website analysis?

Answer: You can use the following tools and services to analyze and track sites –

  1. A) Alexa.com – To track best keywords, traffic, and links.
  2. B) Mentions App (www.mention.com – To track mentions.
  3. C) Ahrefs.
  4. D) Open Site Explorer

Kulwant Nagi – FOUNDER OF BLOGGING CAGE

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  1. Things to consider while doing an analysis of competitor website?

The very first thing I consider which doing competitor analysis is, I search for some big keywords in Google. E.g., install windows 10, how to remove the virus, etc., etc. These are competitive terms, so any sites ranking for these terms is obviously is a big website. I shortlist few good blogs and try digging deep to find more ideas.

  1. Which tool do you recommend for competitor website analysis?

My favorite is SEMrush ( the reader can get FREE 14 days trial with this link). It is a very advanced tool to find the ranking keywords, tops backlinks, anchor texts and diversity of the backlinks.

Harsh Agarwal- FOUNDER OF SHOUTMELOUD

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  1. Things to Consider while doing an Analysis of Competitors Website:

Domain authority & current SEO status of the site. If site search engine presence is increasing, that means it’s a good place to get some actionable steps. If the said site ranking is going down, simply move to another one. Saying that, sometimes even old sulking down sites have hidden gem. You need ton know where & what to look for such kind of sites.

  1. Which tool do you recommend for competitor website analysis: 

My favorite is SEMRUSH & occasionally I use Ahrefs.

Nirmala Santhakumar -FOUNDER OF MyMagicFundas

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  1. Things to Consider while doing an Analysis of Competitors Website

First, we should know who our competitors are! After finding them, we need to visit their blog/site to analyze their design, content quality, and URL structures. As the keywords play a vital role in SEO, it is good to have an in-depth look at the keywords used, their placement and density of our opponents. Now comes the key part of competitor analysis, i.e. inspecting their backlinks with any backlink checker tools. If they performed White hat techniques for a long run, then it would be good to follow them to get better search engine rankings. Evaluating their social presence would help us to do an enhanced social media marketing that would increase our brand exposure.  It is good to overlook their DA and site age as well.

  1. Which tool do you recommend for competitor website analysis?

I use Long Tail Pro Platinum version for doing keyword research where I can perform the competitive analysis as well. I usually choose the long tail keywords with a decent number of global searches. LTP shows the top 10 ranking sites for every keyword and their DA, PA, Page links, Link page juice, Moz rank and Site Age. Moreover, it calculates AVG KC (Average Competitiveness) for each keyword. With all these data, I can come to the conclusion whether I would be able to rank for a particular keyword or not and beat my competitors.

I hope that I’m clear, and it helps too!

Swadhin Agrawal – FOUNDER OF DigitalGYD.com

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  1. Things to Consider while doing an Analysis of Competitors Website

Competitor analysis is very vital if you want to stay in the game. Knowing your strengths and weakness is good but knowing what powers your competitor and how you can grab the market share from them is what makes competitor analysis fun.

Here are a few things I consider while doing a competition analysis campaign.

1) First, find out who is your immediate competition. The ideal candidate for spying is always the one who is more popular and ranks higher than you do. There is no point going after the big fishes like socialmediaexaminer.com or Moz.com because if you are small, it’s not possible to outrank them directly. So look at someone who is doing better than you but not someone who is too big a player in your niche.

2) After you have your target, check almost all or any of these things as the campaign demands.

  • Competitor’s site rankings and keyword domination in the SERPs.
  • Then I find the top posts on that site and monitor gaps or holes in their marketing strategies. I see if their page or post has chances of improvement regarding content or user experience. That is important because 70% of US users abandon a site with poor optimization.
  • I also take a deep look into their backlinks strategy and see if there is a content way I can rob them (it’s ethical :P) of their links. If no, I apply my proven techniques to build quality backlinks and try to outrank them.
  1. Which tool do you recommend for competitor website analysis?

I use SEMrush for backlink analysis and keyword research. You can also use Google Keyword Planner to find out the popular keywords of a page by entering the competitor URL in the landing page section.

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You can also use similar web or Alexa to find out basic information about the site plus its audience demographics. However, this method is only limited to beginner level because they don’t provide advanced insights.

TIP: You can use mondovo to do whatever SEMrush does for free. It does not provide too advanced options, but newbies can easily find the best competitor keywords and backlink data here.

Pradeep Kumar – Founder/Editor of HellBound Bloggers (HBB)

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  1. Things to Consider while doing Analysis of Competitors Website

Make sure you pick the right competitor. If you are running a restaurant, then you don’t exactly need to see a Food delivery start-up as your competitor. So it’s wise to analyze your competitors first. Keep a list of top 5 and analyze them properly.

  1. Which tool do you recommend for competitor website analysis?

I use all the popular tools like Ahrefs, Majestic, Moz, etc., but to be honest, to analyze them properly, we need to get to know them personally. Online business model is good, but we have to see what they are exactly. Become their reader, become their customer, become their client and see what’s going on. If you are “X”, then “Y” is your competitor and vice versa. So see what’s special about them.

Atish Ranjan – FOUNDER OF TechTricksWorld

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  1. Things to Consider while doing an Analysis of Competitors Website

I think while analyzing your competitor’s website; you must know:

  • Their traffic stats
  • Their backlink profile
  • They’re targeted keywords
  • Their marketing and promotion strategies
  • Their Popularity.
  • Their Content Marketing Strategy.
  1. Which tool do you recommend for competitor website analysis?
  • SE Ranking
  • Ahrefs
  • Open Site Explorer
  • Monitor Backlinks
  • Alexa

These are the tools, I would recommend. However, there are many tools that can help you for competitor website analysis.

Naveen Kumar- FOUNDER OF F5THEREFRESH

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Hey Saurabh,

Thanks for inviting me for discussion.

If you can understand, how your competitors are growing faster than you, you achieve half of the goal of your business, and now you just need to make a better action plan to deliver better than your competitor and push him back.

Same happen in the Internet Marketing. First of all, you just need to find out who your competitor are and why they are ranking in front of you?  So now the question is how to find your competitor?

It’s quite simple. Just check pick your major or primary keyword and search on Google. Check out who Are ranking on the Top 5 places. Keep in mind that all the results can be or can’t be your competitor so Now pick your sub another primary keyword and search on Google. Now check how many are repeating.

The repeating results are your main competitors.  There is also some tool to find out your competitor like sem rush; you can get an idea from there.

  1. Things to consider while doing Analysis of Competitors Website
  • Domain Authority
  • Page Authority
  • Trust Flow
  • Citation Flow
  • Backlinks- Find out the websites that are linking to your competitor’s website.
  • Keywords – How they are using keywords and what keywords they are targeting.
  • Keyword Ranking – Check out how many keywords are ranking on the 1st and 2nd page.
  • Social Media Presence.
  • Check out how they are marketing – Paid Marketing or Traditional Marketing

2.Which tool do you recommend for competitor website analysis?

For checking Search engine performance

  • SEMRush
  • Ahrefs

For checking link popularity

  • Open Site Explorer
  • Majestic SEO

For Analyzing Traffic and Visitors

  • SimilarWeb.com
  • Alexa.com

Sherman Smith – FOUNDER OF Sherman Smith Blog

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Things to Consider while doing Analysis of Competitors Website

Here is my answer:

I don’t look at other websites as my competitors. As a matter of fact, I believe that’s the first mistake that most entrepreneurs make when analyzing other’s website.

I made this mistake about three years ago. I remember looking at the Alexa rankings of a couple of bloggers whose content was pretty generic, although it helped to steer their audience in the right direction. Well, I find out that the Alexa ranking isn’t always a trustworthy indicator that the writer is financially successful with their business.

A year later after Google made a few updates to their algorithm the sites I referred to with the great Alexa ranking ended up with a horrible Alexa. I saw it was mainly through keyword stuffing, and also, the information they had was very basic, generic, and at many times unrelated.

As far as a great website is concerned, there are 5 basic things I look for

  • The message (or brand) they’re trying to promote with consistency
  • How relevant each topic and keywords within each article correlates with the message
  • Social Proof as far as comments and interaction
  • Number of shares
  • How many times they publish a blog post per month
  1. Which tool do you recommend for competitor website analysis?

As far as tools are a concern, I only use certain tools to come up with great topics and keywords. Here’s 3 that I use sometimes

Buzzsumo  (http://buzzsumo.com)

Ahrefs  (https://ahrefs.com)

Moz’s Open Site Explorer (https://moz.com/researchtools/ose/)

Google Suggestions

So as far as the mistake, my resolution was making an effort to look at other bloggers and website owners as a potential to collaborate with instead of people to compete with. With this change of mindset, it helped me to attract more great opportunities and better results.

Nikhil Saini – FOUNDER OF MyQuickidea

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Competitor analysis is very important for the marketers to outrank the competition. We do the competition analysis for a specific keyword. Below is my way to analyse the competition:

Things to Consider while doing Analysis of Competitors Website

  • Install the Moz Toolbar; it shows some link metrics in the Google Search Results.
  • Put your keyword in the Google search engine.
  • Now compare the link metrics of top ten results. Analyze the Page Authority, Domain Authority, and the links count, etc.
  • If you find even single link ranking with low link metrics than your blog, you can consider the keyword for working.
  • In the search engine, put your keyword in the double quotations mark (“”) to check the title competition. For instance, “Make money online”. If the results figure is under 1000, it’s good for you.
  • Now look for the backlinks of your selected competitor. You can use the open site explorer for it. If links are coming from high authority sites, then you would also have to build links from high authority sources.
  • Look for the domain age.
  • Use MajesticSeo for anchor text optimization.
  • Look into the length of the content. If it’s a high-quality article, then you should consider creating a more in-depth article having the great insights of the topic.

These are few steps that I follow each time for writing a blog post. I consider all the things like content length, PA, DA, Backlinks,  Anchor Text Optimization, Title Competition, etc.

  1. Which tool do you recommend for competitor website analysis?
  • Moz Toolbar
  • Keyword revealer
  • Ahrefs
  • Majestic

Sasidhar Kareti – FOUNDER OF Amfas tech

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  1. Things to Consider while doing Analysis of Competitors Website

The competitor analysis should not kill our productive space by spending more time on them. Search engine performance, social media performance & user engagement, heatmaps areas on the website that your website is missing and with what they are gaining and the presentation of the content is what you should look for broadly instead of just keywords and links. The time you spend must be educational and research oriented regarding your business.

  1. Which tool do you recommend for competitor website analysis?

Simple and popular tools like Moz and Ahrefs are sufficient to grab a picture of your losing market with competitors. Technically, you may use Google Page Speed Analytics and GTMetrix to analyze what’s throwing off your visitors and to reduce the market for your website.

Saurabh
 

I am Saurabh, working as webmaster and content writer at ALL DIGITAL TRENDS and Techibhai. I love to interact with minded blogger and write about SEO, Web design, Development trick and much more.

Click Here to Leave a Comment Below 30 comments
Rohan Chaubey - April 19, 2016

Hi Saurabh,

Firstly, I congratulate you on setting up this new WordPress blog. I know you’re going to do incredibly well with this one. 🙂

Thanks much for roping all of us in this top-hole round-up post. I’ve participated in your previous roundups too, and it has always been a pleasure to collaborate with you.

I hope your readers benefit from the rich stream of free information which you provide.

And I am pleased to see so many of our common friends participating in this post. I see Sherman’s views overlapping with mine. It appears to me that we both look competitors in the same light. 🙂

Sharing this post on social. Enjoy your rest of the week!

Rohan.

Reply
    Saurabh - April 20, 2016

    Hi Rohan,

    Thank you for your sweet words and also, a big thank you for your quality and tricky contribution.
    Have a great week ahead.

    Reply
Swadhin Agrawal - April 19, 2016

Hi Saurabh,
This came a s a pleasant surprise! I thought you would publish it on your old site, but I like the new blog and the looks. News Pro is a clean and swift theme!

Competitor analysis is always necessary because if you don’t know what you are fighting against, how would you win the race?

Loved the tips you’ve collected from other efficient bloggers out here. It would surely help the starters and even experienced bloggers, who want to scale their blog.

Great tips!
Nice to be a part here, thanks for adding my two cents. 🙂
-Swadhin

Reply
    Saurabh - April 20, 2016

    Hi Swadhin Sir,
    Thanks a lot for taking a time to leave your kind words.
    And would like to say thanks for your great contribution in this post

    Reply
Robin khokhar - April 19, 2016

Hi saurbh,
This post is really good. Getting to know about the different strategies from different professional bloggers is great.
Thanks for share.

Reply
    Saurabh - April 20, 2016

    HI Robin,
    Glad to read your valuable feedback here.

    Reply
Satya Joshi - April 19, 2016

Hi Saurabh,
It’s great that you came up with new blog.
This is gonna be great and amazing.
So congratulation for your new WordPress blog.

Finally – This article is indeed amazing and informative as well. Competitor website analysis is required for success. Thanks that you came with experts words.

-Satya

Reply
    Saurabh - April 20, 2016

    Hi Satya,

    Thanks for appreciating the post. I am glad you loves the article.

    Reply
awazieikechi - April 19, 2016

Hi Saurabh

Congratulations on your new blog and what an excellent round up post on Competitior analysis.

These experts that have shared their insight are awesome and their strategies are spot on. Thanks for sharing. Take Care and have an awesome week.

Reply
    Saurabh - April 20, 2016

    Hi Ikechi Sir , Thanks for taking a time to visit my blog post and for the kind appreciation.

    Reply
P V Ariel - April 19, 2016

Hi Sauraf,
Good to be here on for new page.
Well made one. keep it up.
Good to read some of my fav. Bloggers strategies on this.
Thanks for sharing.
Have a great day
Regards
-Philip

Reply
Sasidhar Kareti - April 19, 2016

Hi Saurabh,

Congratulations on starting up a new tech blog brother!

Did I see myself in the post? Yeah! I can. That was surprising to see myself getting featured along with industry experts. Thank you for giving space for my opinion on the topic.

I wish you all the best and wish yo see you growing with Techi Bhai.

😀 😀 😀

Reply
    Saurabh - April 19, 2016

    Hi Sashidhar bro,
    I am so glad that you have participated in this round post and leave a great value to make this post awesome.

    Reply
Atish Ranjan - April 19, 2016

Good to see you starting a new tech blog, Saurabh. All the very best. And, yes a good roundup here.

Reply
    Saurabh - April 20, 2016

    Hi Atish, I am so Glad to see bloggers like you reading and commenting on my blog post. Thank you

    Reply
Erika Mohssen-Beyk - April 19, 2016

Congratulations to your new blog ,Saurabh ,
It looks good and you have a great start round up here.
Keep doing good work
Erika

Reply
    Saurabh - April 20, 2016

    Hi Erika Ma,am Thanks for your kind words and appreciation

    Reply
Gurunath Nakka - April 19, 2016

Hi Saurabh,
First of all congrats for this brand new blog of yours and the blog looks cute and pretty. Nice to see a great post with some big guns in the industry to start with, and you will rock with this blog for sure in coming future …all the very best !! 🙂

Reply
Mark - April 19, 2016

Great list man, I guess I’ve been following all the listed bloggers and they are doing really great by sharing their expertise.

Thanks for roundup.

Reply
    Saurabh - April 19, 2016

    HI Mark,
    Thanks a lot for stopping here and sharing your views too here.

    Reply
Reji Stephenson - April 19, 2016

Hi Saurabh,

Glad to see one more blog from you. Looking forward to read more posts and a regular visitor of your site.

Have a great time.

Best regards

Reji Stephenson

Reply
    Saurabh - April 20, 2016

    Hi Reji Sir,
    Thanks a lot for stopping by and sharing your valuable comments here.
    Have a great week ahead.

    Reply
jaidayal Saraswat - April 20, 2016

Hi Saurabh A Great post 🙂 Everyone is an inspiration for me,

Reply
Veer - April 20, 2016

Hello Saurabh, congrats for your blog.

You have selected awesome bloggers and content of question and answers are very helpful.

Keep it up.

Reply
Pritam - May 12, 2016

Great post with great bloggers.Its very good to read strategies to analysis competitor website great bloggers using.Thanks for sharing.This is very help full information

Reply
Gaurav Vishwakarma - June 14, 2016

Thanks for listing the useful information regarding competitior analysis. I was looking into web to find out Which Tool Harsh Agrwal and other Pro Blogger are using to make the easy and correct analysis.

Thanks Bro.

Reply
Mohit - October 4, 2016

Saurabh, I went through the opinion given by the 11 experts about analyzing the competitor’s website. Hoping that you’ll with such useful posts regularly. This is my first comment at your blog TechiBhai, and I’ll try to visit it as often as I can.

Reply
    Saurabh - October 10, 2016

    Hi Mohit,

    Thank you for taking a time to share your comment and also for the wishes.

    Reply
Richa Gangwani - December 23, 2016

Strategy as per website analysis.
Thank you for sharing I found it helpful.

Reply
Navin Rao - May 26, 2017

Hi Saurabh, That was a great Roundup. It’s always good to go through the Interviews and Roundup sessions, as one can learn a lot from the experts opinions.

Established bloggers can make you learn a lot. As we can see above, all the bloggers as their own way to deal with. Some good views on the competitors Analysis..

Thanks

Reply

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