Although social media is creating a buzz in the market, email marketing is one of the effective ways to grow financial advisor marketing services.
According to a recent study, 72% of adults in the United States are expanding their way to communicate with a different business via email. Marketing demands innovative practices, likewise, email requires a creative strategy to impress the audience and hold them for longer hours. If you follow an accurate plan, it will prove as the most influential marketing platform at very low cost.
The main goal of email marketing is not to flood customers’ inbox, it must be informative content that forces a customer to click ‘call to action’ option.
The open rates can rise at greater heights when you are successful to inspire customers to click on a link. When an email is opened, make sure it has valuable information like promotional text and images.
Apart from all this, a strategy is worth to bring light in your working mode. In this post, we will discuss 7 email marketing strategies to grow the financial advisor business.
Financial Advisor Email Marketing Strategies and Ideas That Work!
Understand Target Market
Here word clarity means describe your perfect client so that a clear visualization can be created. In this, step 1 is the knowledge of demographics which include age, gender, profession, and location. Similarly, understand the client’s point of view on a particular topic is mandatory.
The point where you start targeting everybody means you are giving up. Spreading your vibes to all around is not possible. Stick with one section of society to indulge the public in your business. For example, if you are a financial advisor and it’s much easier for you to define the target market.
The major concern of financial advisors is divorces, retirees, widows and executives/entrepreneurs. It’s not a limit; you can go beyond this, be the advisor for doctors, mechanic, and salesman.
The email marketing strategy is incomplete if you miss a call to action button in an email. It usually comes in the form of button or text where you have to click for further processing.
Lets clear it with an example, suppose you want to advertise your business, you can put CTA button as ‘Let’s Get Started’, ‘Explore More Infographic and uncountable others.
In short, define your business purpose, goal and services and on another note highlight link or CTA button for further details. Frequently, use the words ‘what’ and ‘why’ to add a CTA link.
These create curiosity among the audience to know more about the matter.
Mobile layout Design
Research says the most users check their email on phones. Make sure the design is compatible enough for reading.
The mobile layout design should be perfect to read a text and visualize images.
If your sent email is illegible, you will shut down a door for clients and even miss a chance to hold other subscribers.
It is a proven strategy that most of the marketers apply to promote their business all across the world.
A simple design is more fascinating to grab the user’s attention.
It is a way to draw the audience’s interest more easily. A clear design conveys the purpose of your mail and it highlights the greeting words like welcome and at the end, shed some light on call to action button.
In complex design, searching CTA link is an annoying activity for a user. It consumes half of the time to explore an exact link. So, simplicity brings more traffic to your website.
Raise Brand Awareness
Sharing is caring!! People love sharing informative content to friends and family if they think it is beneficial for them.
Sharing content through email is a great strategy.
Usually, email is a great source to raise brand awareness among people and if you guarantee to forward valuable information to subscribers, there may be a chance they pass the email further to other interesting candidates. It allows new users to click to your website.
Through your email, you can encourage the subscriber to share your email at wide range by including call-to-action button.
This is an initial step to get your brand in front of new users.
Add new content to Increase Website traffic
Email marketing is a great piece to increase website traffic. If you are frequently sending emails to your subscribers, make sure every time you add new content.
Email Outreach is an amazing idea to get back the audience to your website. Indirectly it leads traffic to your business. You understand what they want from you, so spend a little more time to acknowledge what you have to feed them to bring them back to your business.
The biggest role you can play here is your ability to create new, valuable and attractive content.
Whether you add images or videos in an email make sure it is well presentable so that subscribers can’t resist themselves to read.
Consequently, give them a reason why they should read the whole email and have to click on the call-to-action button.
Respond to complain via email
Promotion can go in the long term if you respond to customers’ complaints. Using email you can increase revenue and establish loyal relation with your regular users.
When a user gets impressed with your response, might they introduce this respect to their other friends? As a result, you can generate new users to click to your business.
A satisfied user can take to their social account to share your appreciable work. And as you know, social media is a bug these days to viral the news at great speed.
Financial advisors facing lots of challenges.
It is really important to accurately deal with marketing strategies especially email marketing.
This is the most effective marketing tool to bring your business in the limelight.