How to Optimize Your Mobile Website

How to Optimize Your Website for Mobile Users? Your Mobile website must be optimized for all mobile devices.

  • 50% of smartphone users will visit a mobile site because they don’t want to download the app
  • 52% of website traffic comes from mobile devices
  • 40% of mobile users will turn to a competitor if they don’t like your mobile site

When the first iPhone was revealed in 2007, everything changed. Phones could access the internet before, but that reveal created a movement toward entire computers fitting in just the palm of your hand. You can easily surf the web fast and efficiently, and you can do so even quicker if the websites you visit are correctly optimized. 

While it took a while for businesses to adjust to this new device, most significant companies now have fully optimized mobile web designs. Let’s take a look at what you need to think of when creating your website design Miami.

What is Mobile Web Design?

So, what is a mobile web design? When you go on a desktop computer, you’ll see the real vision of a brand’s website. All of the design elements and flashy imagery will be there. 

Mobile devices are smaller though, plus you use a touch screen instead of a mouse and cursor. When people are on their phones or tablet, they don’t want the whole presentation. They just want to get to the point, so that’s what your mobile website design should allow.

Here are some main features of mobile website design.

  • Simple layout for slower processors
  • Optimized for touch screens
  • Allows swiping
  • Designed for portrait screens

Any device running iOS also does not support Flash, along with many other Android devices. This is a stark contrast to the desktop experience, so if your main website uses features that require Flash, it is essential to remove them for your mobile website desig.

Always Have Mobile in Mind

When creating a brand-new website for the first time, it’s essential to have an idea for your mobile design already while on your desktop website design.

This will be the easiest way to keep everything as consistent as possible. Initially thinking about how the main design can transfer over to the mobile layout is a lot easier than wondering how it can be accomplished once that first stage is already completed. So, you might want to consider brainstorming for both of these layouts at the same time.

Make it Consistent

Your mobile web design needs to look like it belongs with the original. Think of it as a companion. It has just about everything that the unique website has, only with a slightly different design. Mainly, it should be practically the same website.

Let’s say someone regularly visits your desktop version, but one day they’re away from home and decide to check out the mobile version.

If the mobile version looks nothing like the one they’re used to, they’ll probably wonder if they’re even on the right website. Your mobile website design needs to have a familiar feeling – simple, but similar.

Simplify the Design

As we briefly discussed, the design for mobile websites needs to be optimized for those smaller screens. That means get rid of all the unnecessary clutter and make it as simple as possible – while still staying consistent.

It can be challenging to find the right mixture of the two. You want it to have a simple design yet still feel familiar. This is why it’s often necessary to turn to professionals to get the most out of your mobile website design.

Creating a mobile design isn’t always about subtracting, however. Sometimes it’s best to add a couple of extra features. Add a button that will directly dial your business’ phone number and be creative with the touch screen capability. You have many options to make the mobile experience engaging. 

Testing Your Mobile Design

There are many different types of mobile devices that all have slightly different ways of displaying websites, so it’s always important to check the appearance.

Google’s Mobile-Friendly Test Tool is handy for discovering how mobile-friendly your website design is. All you have to do is enter the full URL of your website, and the tool will get to work to discover if your mobile web design can be improved. It will even offer useful information about how to take care of potential issues if it discovers any. Some items that can be highlighted include: 

  • Clutter
  • Size of text
  • Page elements that won’t load

An Optimized Mobile Website Can Boost You Over the Competition!

With so many people browsing the internet on their mobile devices, you need to be able to individually cater to them. If you don’t, they might decide your competition is the better option. Don’t let that happen by making sure your website design is fully optimized for mobile viewing.

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