We already know about the dramatic impact of Voice search in Search Engine Optimization(SEO).
Voice Search gave different directions and shapes to the SEO industry. But at the same time, it makes it more convenient for the users too.
No more typing at all! Sounds Great?
And this boom continues and growing since 2014 when the voice search Siri came into the limelight. And later on, we know how Google Now came into the business too with a bang.
Everyone from digital Marketers, SEO Experts and Entrepreneur are well versed, the impact could be done by the voice search on SEO.
The rise is unstoppable, and it’s quite wise that you start thinking of optimizing your blog for voice search.
And voice search tends to have some incredibly useful tools by 2020. And moreover, it’s predicted that 50 percent of searches will be only voice searches as of 2020.
So, this gets quite clear now, voice searches are not a temporary trend or choice. In fact, it is here to stay.
Everyone, including SEO experts, Digital Marketers suggests going with it.
And it is the primary SEO focus in 2017. It should be done if one is looking for some effective and favorable results going further.
There could be many circumstances when are not able to type from your mobile keypad or even don’t want to.
Here, is the infographic by Google on, when do people use voice search?
So, read on if you want to optimize your blog for voice search.
Effective ways to Optimize your blog for voice search
Though now things get cleared, so it makes sense to apply it to your blog.
Now the question is What are the things which we should do to make your web pages well optimized for voice search.
There are few things to concentrate on,
Use Question Phrases in your Content
Generally, a human performs a voice search he/she starts with the question. Integrating question phrases in your content would deliver better results.
Saying question phrases means the keywords should start with, what, when, why, how, who, etc.
Where can I find the best leather shoe shop in India?
What is the best business to start in India?
How do I develop my programming skills in java?
How to drive free traffic to your website?
And so on, choose the keywords according to your requirement and some question phrases by keeping human physiology in mind.
How you will be asking about something to someone. Just think like a casual conversation we have in our daily life.
As you can see in the above chart the search percentage with the question phrases. A question starts with Who has 135% of searches. So do
A question starts with Who has 135% of searches. So do the rest when, where, why how follows.
And overall queries start with a question is having 60% and that is a huge number.
Understanding the user intent would be the key to voice search optimization.
Saying user intent means, we need to understand how a human(we all) finds a query. What do we do when we are looking for something on the web.
What do we do when we are looking for something on the web. What are the phrases we use to for a particular thing?
Generally, we speak more than we write on.
It’s more like a conversation search. Just as we are talking to someone.
So it’s quite definite that there is no much scope for the two words or three words searches.
Basically, the focus should be more on the long-tail keywords.
Long-tail keywords will increase your page’s chance more to be found on the search engines.
You can do a manual search on Google or any other search engine. And at the same time, Google Keyword Planner would be really helpful to find the relevant phrases.
As smartphones introduced, the internet comes more into the picture. And at the same time, more and more people got addicted to it.
No one is there without internet access, so it’s really important to make your blog or website completely mobile friendly. So, that the user could access it without any trouble.
Here are a few of the statistics, that show the actual angle of voice searches. Google research has already proved that 20% of the mobile queries are voice searches.
Generally, these days all the website developers prioritize of developing a mobile-friendly website.
As there is no way out because Google considers it as a ranking factor. And if you are still not sure about, whether your blog or website is mobile-friendly or not.
Perform a quick mobile-friendly test, from an app by Google. This app will scan your website and show the results in few seconds.
It is observed that voice search mostly took place for the local searches.
So, if you are running a local business, through your website. Then there is no reason why you should not optimize your website according to voice search.
For instance, if you have started a Restaurant business, you should get found from the search engines as well.
If you have started a restaurant – Where can I find best Chinese restaurant in Hyderabad
If you have a furniture shop – Where to buy genuine leather sofa in Hyderabad
If you are running a travel Agency – How to reach Araku Valley from Hyderabad
And the list goes on and on, depends on your business. Proper Keyword research has a big role to play.
It becomes more like and Question and answers. As we can see in the above image, a user types “newly opened restaurants in Hyderabad.”.
The results are so informative and quick along with the address, the snapshot of the food, distance, and display the contact details as well.
Isn’t it cool? All the information, in one snippet.
So the local business gets more conversions. Users hate to read all the stuff opening a link.
And it’s very obvious, who will do it if the results are so spontaneous and quick right from the first display.
Image source: Google Official website and Moz
As we have already discussed mobile search is the future. And there would not be any kind of pit stop for the same. And the boring keypad typing would be existing going forward.
So, it’s time to change the SEO of your blog or website if you haven’t done yet.
Following the above steps will be optimizing your blog for voice search completely.