How to Create a Complete Google Data Studio Dashboard?

Google Data Studio is a Business Intelligence tool that forms a part of the Google Marketing Platform. It helps Marketers create Google Data Studio reports periodically and share them with their team members. With Google Data Studio, you can seamlessly integrate data sources like Google Analytics, Google Ads, Facebook Ads, etc., and also update them automatically. It also provides you with tools to style your SEO Dashboard Google Data Studio with filters, dropdowns, etc., which makes Google Data Studio more interactive.

With Google Data Studio, it is possible to collaborate with your team members and work with them on analyzing the same dataset. People might have seen the Google Data Studio tutorial but here we will talk about creating a complete dashboard of Google Data Studio.

Advantages of Google Data Studio

Listed below are some of the advantages of Google Data Studio:

  • Cloud-based Service: Unlike some of the most popular Business Intelligence tools like Tableau, Microsoft Power BI, etc., Google Data Studio is a completely Cloud-based service by Google where you do not have to worry about managing the infrastructure or installation of additional tools.
  • Google Ecosystem: Google offers an integrated Ecosystem that includes various Google applications like Google Analytics, Google Ads, Google BigQuery, Google Sheets, etc. With Google Data Studio, you can seamlessly integrate with all these applications and leverage their features.
  • Easy to Use: Google Data Studio provides an easy-to-use User Interface (UI). You can create Google Data Studio Reports and a SEO Dashboard Google Data Studio using the UI with only a few clicks.
  • Share Reports: Google Data Studio allows you to collaborate with your team members and easily share your Google Data Studio Reports with them (with restricting access).
  • Support Live Connections: When compared to other Business Intelligence tools, Google Data Studio fetches the latest data, anytime a Google Data Studio Report is accessed or refreshed.

Disadvantages of Google Data Studio

Listed below are some of the disadvantages of using Google Data Studio:

  • Lack of Real-time Updates: Although Google Data Studio supports Live Connections, it does not provide you with an auto-refresh feature where your Google Data Studio Reports get updated automatically. You need to manually refresh your reports and dashboards for Google Data Studio to fetch real-time data.
  • Does not Support Microsoft Excel: Being a Google-based Service, Google Data Studio prefers Google-owned applications like Google Sheets, etc., for data collection over popular applications like Microsoft Excel. You need to convert your Microsoft Excel data into a CSV file or Google Sheet before using it in your Google Data Studio Reports.
  • Limited Data Processing Functions: When compared to other Business Intelligence tools like Microsoft Power BI, Tableau, etc. Google Data Studio provides only limited Data Processing functions and even misses out on some basic functions like SUMX that helps in computing the sum of columns.
  • Poor Performance Speed: As the complexity of functions increase, the loading speed of a Google Data Studio Dashboard drops exponentially. This is one of the side effects of the Live Connection feature supported by Google Data Studio.
  • Complex Visualization is Not Possible: Unlike other Business Intelligence Tools, Google Data Studio only provides basic functionalities and features of Data Visualization and is not recommended for complex data.

Steps to Create a Google Data Studio Dashboard

In this section, you will learn how to create Google Data Studio Dashboards, including adding elements to your Google Data Studio Dashboards and customizing your data. Follow the steps below to create a Google Data Studio Dashboard:

Step 1: Sign In to your Google Data Studio Account
Step 2: Create a New Report
Step 3: Add a Chart to your Google Data Studio Report
Step 5: Add a Banner

Let’s walk through these steps one-by-one in detail.

  • Step 1: Sign In to your Google Data Studio Account
    Sign in to your Google Data Studio account as shown in the image below. In case you don’t have one, click here to create a new account for free.
Sign In to your Google Data Studio Account
  • Step 2: Create a New Report
    Follow the steps below to create a new report:
    • From the top left corner, click on the “Create” button and select “Blank Report” as shown in the image below. Now, you can either connect to a new data source or you can add an existing data source.
existing data source
  • In case you decide to connect with a new data source, select “Connect to Data” and follow the given steps:
    • Select the type of data for Data Visualization.
    • Provide your account details and then click on the “Add” button.
    • In case you want to add an existing data source, select “My Data Sources” and then locate the data source you want to add. Once done, click on the “Add” button.
    • Select the “Properties Panel” to change the data and style of the data fields.
    • Change the name of the report by clicking on “Untitled Report” in the top left corner.
  • Step 3: Add a Chart to your Google Data Studio Report
    Follow the steps below to add another chart to your Google Data Studio Report:
    • From the toolbar, select Add a Chart > Time Series Chart and also click on the canvas where you’d want the chart to appear.
      Note: You do not need to worry about “Data Dimension” and the “Source Metric” as it is handled by Google Data Studio.
    • Click and drag the chart to adjust its position.
    • Select the chart and then drag its corners to adjust the size of the chart.
  • Step 4: Style your Google Data Studio Report
    Follow the steps below to style your Google Data Studio Report:
    • From the toolbar, select “Theme and Layout”. This will display the Theme and Layout panel. It appears on the right whenever no components are selected.

Click on the “Theme” tab and select the theme that you want to apply to your Google Data Studio Report as shown in the image below.

Style your Google Data Studio Report

You can also customize the preset themes available in the “Theme” tab. Follow the steps below to customize any of the preset themes:

Click on the “Customize” button.

Scroll down to the ‘Background and Border” section and change the background color using “Color Picker”. You can select a color of your choice.

Step 5: Add a Banner
Follow the steps below to add a Banner:

  • Select the “Page” component (houses other components like charts, controls, text, etc.) by clicking anywhere on the grid area.
  • From the toolbar, select the “Rectangle” tool and use that to draw a rectangle across the top of the page.
  • In the “Rectangle Properties” panel, select the “STYLE” tab and set the background color of the rectangle to a color of your choice.

Step 6: Add a Title to your Google Data Studio Report
Follow the steps below to add a title to your Google Data Studio Report:

  • From the toolbar, select the “Text” tool and use that to draw a textbox inside the banner rectangle that you created in the last step.
  • Type the title in the textbox you just created. The title could be anything of your choice.
  • Highlight the text and change the font size & color using the “Text Properties” panel.
  • That’s it. You have successfully created a Google Data Studio Dashboard.

Conclusion

This post introduced you to Google Data Studio and provided a comprehensive guide on how to create a Google Data Studio Dashboard. Furthermore, it also talked about some of the major advantages as well as the disadvantages of using Google Data Studio in your business model.