If you want to increase the visibility of your website, investing in SEO services in Singapore is a no-brainer.
The challenge, however, is that every other business in the country is implementing SEO in some way.
This means that the competition for that top spot on Google’s SERPs is stiff.
If many businesses in Singapore are doing the same things, you need to go a notch higher and implement ingenious strategies.
This will ensure that you get an edge over your competitors.
Here are some unique SEO tactics that you can use to gain the upper hand over competing businesses in Singapore.
Best SEO Hacks for Small Business Without Any Professional Help.
Use Free SEO Tools
The majority of startups tend to ignore free SEO tools. You can make the most of this tendency by using these tools.
Even better, you have a variety of tools to choose from meaning that you are sure of getting one to suit your needs.
The first and most popular SEO tool is Google Analytics – Its acquisition reports feature is useful in assessing the performance of your landing pages in the SERPs. If you frequently monitor these reports, you will know the progress of your SEO.
Another effective yet free SEO is Google Webmaster – This tool has a variety of testing tools to help you in gauging various SEO ranking factors such as page speed insights, structured data testing, and many more.
SEMRush is a free online resource that allows you to monitor your website and the sites of your competitors. As is the case with other marketing strategies, competitor analysis is invaluable if you want to succeed in SEO.
Lastly, if your site is built on WordPress, you should try out the Yoast SEO plugin. Yoast monitors the content on your website and has inbuilt SEO features that optimize your site for a higher ranking on SERPs.
Capitalize on Link Building Opportunities
According to a recent study, link signals account for 29% of ranking factors. Effectively, they are the most critical ranking factor.
Link building should be among your leading priorities if you want a successful SEO campaign.
The most significant challenge with organic link building is that it takes time.
You first have to develop an extensive collection of valuable content that appeals to users before you engage in link building. A smart way of increasing the appeal of your site is by leveraging the pull of influencers.
One of the proven and quick methods of getting high-quality backlinks is helping site owners to identify and fix broken links. This is a rather straightforward process.
All you have to do is scour top-ranking sites in your niche and look for broken links. If you find an, inform the site owner that you would like to substitute them for links to your website.
Optimize Your Content
Content is undoubtedly the cornerstone of any SEO campaign. Your site might have an impeccable user interface, provide a seamless user experience, and have incredible page loading speeds.
With poor content, all the other factors are useless.
Ideally, you should work to ensure that your content is evergreen, relevant, comprehensive, and up to date.
Evergreen content continues to be important to your audience over an extended period.
Relevant content resonates with the needs of your audience.
A website’s content is comprehensive if it provides exhaustive information on the topic it covers. You should also update your content to match the latest developments in your niche.
Besides making your content valuable, you should also make them conspicuous on your website.
An excellent method of doing this is by listing them on your site’s sidebar.
Use Social Proof
Social proof is a smart way of increasing brand awareness. The more people are aware of your business, the more traffic you get to your site. More traffic means a higher ranking for your website, which is the primary objective of SEO.
Some of the ways of implementing social proof include getting reviews and testimonials from your current customers. These can influence a prospective customer to choose you over a competitor.
Although getting social proof takes time, you can get it started by offering link building opportunities. If your customers own a website, they will jump at the chance to get featured on your site.
Additionally, you should encourage customers to leave reviews. Your site should have a feature that prompts customers to review a product after purchase. Alternately, you can incentivize reviews by offering redeemable loyalty points for customers who give feedback on your items.
Optimize your Google My Business Listing
If you want to beat other competing companies in Singapore to the top spot on Google SERPs, you should update your Google My Business listing. This is easily the most important ranking factor for Local SEO.
Firstly, you need to claim your GMB listing and verify your account. You can then update your business details, making sure that the name, address, and phone numbers are accurate. Also, ensure that the opening hours and category listings are correct.
Once you confirm that the details are right, add a link to your website.
The last step involves adding a high-quality image of your business or refreshing current photos if they are more than a year old.
The success of your SEO campaign in Singapore is mostly dependent on the strategies you implement.
In addition to traditional tactics such as optimizing content and site design, it is vital to go a step further and implement novel ideas.
Also, ensure that you analyze your competitors to see what they are neglecting and put effort on that front.
Once you have mastered the basics, you can then implement the advanced aspects such as technical SEO.