Link Building Tactics You Should Be Using in 2018

If we believed that the SEO world had a cutthroat competition, in 2018 it’s going to get even tougher. Old strategies and techniques are being picked up by beginners and newly-sprung companies, so they quickly become obsolete. As a seasoned link builder, you probably noticed this and even felt it resonate in your work.

Some strategies simply don’t work anymore due to oversaturation, or harsher content requirements. Which is why we decided to share our insight on the link building tactics you should be using in 2018.

SEO Link Building Tactics for 2018

Reassess your link building tactics so far

First, do thorough research on your link-building tactics up until 2018. Which ones turned out to be prolific? Which ones didn’t garner enough attention?

This is a good way to summarize your experiences and skills you learned so far, as well. Assessing your techniques will help you replace strategies that didn’t work with those that are tried and true.

Email your Content to key Influencers

When you’re doing guest posting and negotiate content creation, make sure to inform yourself on key influencers of your niche. Or at least, your client’s niche.

The link building game has, after all, become a vast ocean. It’s better to have a few bigger sharks with a far greater outreach, than a large school of “small fish” whose word won’t get out as far.

Email them, and try to get their attention over countless others who are going for the same idea.

Word your Emails as best as you can

That being said, it is imperative that you write every email from scratch. Forget generic expressions and instead, approach your influencers as if you have an offer they can’t refuse.

Research into who they are, how they operate, and you’ll know what angle you should take. Sell them your content without sounding like as curt as an answering machine, or as elaborate as a car salesman. It’s a tough skill to learn but incredibly powerful and valuable in the link building world.

Invest in Infographics

People have always preferred sleek, colorful images over walls of text. Don’t forget to pepper your content with infographics now and then. Readers are more likely to click them. Don’t be afraid to invest in a good design, as it will probably be shared more than texts.

They’re quicker and easier to read, not to mention that colors and fonts can be used to manipulate reader’s attention. Find designers who can create fun, eye-candy graphs and images, and your job will become much easier. They can sell better than several blog posts on the same topic.

Keep Your best Content Open for Reading

One of the mistakes many websites and blogs make is to keep their best content behind a “wall.” It can only be accessed only if the readers sign up for a newsletter.

While this is a common strategy for link building, it can be counterproductive. If the topic is not essential to the reader, they most likely won’t leave their email and skip the content altogether.

Settle for Quality, not Quantity

Google is going to be even harsher with SEO in 2018. The filtering has become stricter, and any content that doesn’t meet a certain standard is declined. Countless links are lost due to a straightforward error – going for quantity instead of quality.

Get good writers, who will do their research, and on original topics. Find out what Google considers quality content and use it to your advantage.

Use Broken links to your Advantage

When you’re required to work in a certain niche, look into blogs and websites that cover the same topic. Go through their posts in search of broken links that lead to an invalid page, or one whose hosting expired.

Email them to inform them of the broken links, and to offer them a quick replacement in the form of your links, or complete posts on the topic. That way you have identified the problem, and resolved it, which very few will refuse.

Keep an eye on Non-linking Content

There are blog owners who will post your works without actually working links. Either by accident or on purpose. Don’t consider your work done once the content has been sent.

Check the landing pages as soon as it’s posted, and ensure the links are there and working. Google alerts a great tool for locating missing mentions, and Google image search could help with uncredited/unlinked images.

Never lose your Competition out of sight

You will want to follow how your competition handles link building, which strategies and outlets they choose, which clients they work for, and so on.

This will help you choose a different direction if you notice that the market has been oversaturated, or find out which particular strategy works better for a certain niche.

However, not everyone is out to get you

Keeping a friendly, cordial relationship with other companies is crucial. They can help share information on blogs that accept a certain kind of content you are covering at the moment.

Similarly, good SEO practices and fruitful results show that having some bloggers and website owners in a relationship of mutual respect and friendliness will grant you the occasional guaranteed guest post. You won’t have to worry whether you’ll find someone for publishing.

Be Careful when choosing websites

Certain hosts have a limit on how much authority they give to other websites and blogs. They assign a maximum amount of links that lead back to a certain product or other websites.

And if your content happens to be among those that weren’t in that limit, the host website will assign a “no-follow- tag in the address bar. This is certainly counterproductive to the whole purpose of SEO, but sometimes even visibility counts as enough.

To Summarize

The SEO game is going to get much tougher, and it’s not just due to the competition. Google has been growing stricter when it comes to link building, and having quality content is more valuable than ever.

However, there are always neat little tricks at your disposal, such as broken links, eyeing unlinked content, or simply having great communication skills. In 2018, less is more, and your link building shouldn’t rely so much on shouldering your way through the sea of other SEO experts, but in finding other, subtle ways to get on the top of the Link Building game.

Chloe Smith
 

Chloe Smith is a cycling enthusiast and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show)