14 Innovative Ways to Leverage Screen Recording for Marketing

With companies looking for new ways to innovate marketing campaigns, screen recordings are gaining in popularity. From product demonstrations to live walk-throughs of features, screen recordings can improve the user experience and increase conversion rates.

Whether you’re starting on the webinar train or want to try something new, here’s how you can leverage webinar videos and use a reliable screen recorder to take your business to the next level.

14 Creative Ways to Use Screen Recording Videos For Marketing & Sales

1. Create Product Demonstrations

With so much emphasis on product demos, it remains one of the best uses of screen recording for marketing purposes.

Webinars allow you to share an actual demonstration with your clients. For instance, if you’re building a product on the WordPress platform and want to show off its customization feature, just create a short video or webinar demo.

2. Improve Brand Awareness and Storytelling

The brand has to be front and center, as with any marketing campaign. With screen recording for marketing, you can show how your product meets the specific needs of your customers.

It improves the user experience and provides an opportunity for brand storytelling that helps to build trust and credibility. You can even share behind-the-scenes footage of how your products come together.

3. Introduce New Features

Webinars are best used as platforms where you can introduce new features to clients and prospects alike. If you’ve just launched a new service or plan to roll out updates, webinars allow you to share the details and answer any questions your audience may have.

4. Save and Share Webinar Replays

Because webinars can lack personal interaction, engaging audiences can be challenging for marketers. One way around this is to add replays that allow viewers to participate through text messaging or polling.

You can also create other videos out of footage from the webinar and post them on social media and other channels. If necessary, you can host an additional Q&A session via another medium such as live chat so participants don’t miss out on crucial information.

5. Cross-Promote with Other Businesses

Some of the most effective marketing campaigns are partnerships with other complementary businesses. Partner with other businesses to exchange webinar replays or co-host a session. 

You can even create joint webinars that focus on your products and services as a packaged offering to the market. Consider offering a bundle discount to new customers who sign up after the webinar to boost conversions. 

6. Offer Recorded Webinars for Free

Web hosting service providers like Wistia offer marketers an opportunity to host and monetize their videos through direct payment and ads. You can use this feature to upload recorded webinars for free, giving visitors access to valuable content without purchasing anything. This is an excellent marketing strategy since it lets you connect with potential customers who may not be ready to buy yet but are moving through the sales funnel. 

7. Screen-Capture Videos for Email Marketing

Webinars are a great way to engage your audience because it’s like having an actual conversation, even if you’re behind the camera. Email marketing helps you reach people faster and remain top of mind among clients and prospects, whether you’re promoting a product launch or sharing best practices.

You can turn recorded webinars into screen-capture videos and share them via email marketing campaigns. Just focus on a single feature or aspect of your product and shoot a short video showing how it works.

8. Increase Brand Engagement through Social Media

Your prospects may not always have time for scheduled webinars, especially if they work at traditional jobs, live in a different time zone or even another part of the world. This is just one reason why social media can be an effective platform to promote webinar recordings. 

You can create clips from recorded sessions and post those where your target market spends most of their time online, such as Facebook and YouTube. You can also shoot quick videos to highlight specific features or benefits and share those too.

9. Increase Click-through Rates for Landing Pages

You probably already know how important it is to have a landing page that converts. However, it never hurts to double down on capturing their attention with stunning visuals.

Adding an eye-catching screen recording of a portion of a webinar can help increase click-through rates, since prospects will be more willing to watch the entire video instead of just scrolling through the text.

10. Leverage Growth Hacking

Adding links in your screen recording marketing material is crucial, but they don’t always lead prospects directly to your product or service pages.

Why not turn link URLs into hyperlinks, so they open up full-screen in a new browser tab? This simple tactic can help you increase not only click-through rates but also brand engagement.

11. Guest Posts on Relevant Blogs

Screen recordings and webinars are great, but sometimes it can be hard to get lead information out of an audience. Guest blogging is also an excellent way to promote your brand and content, so why not partner with other bloggers in your niche?

If they accept guest posts, you can post links to the screen recordings on their blog or even do a joint webinar together, allowing you to enjoy increased visibility while promoting your product at the same time.

12. Host FAQ Sessions

Sure, you want every prospect who visits your website to convert into paying customers, but that doesn’t always happen. Marketers might want to know where they went wrong and what needs fixing.

You can host Q&A sessions where you answer customer questions via screen recordings to help prospects understand how your company operates and what they can expect.

13. Replay Webinars as Infoproducts

Webinar replays are a great way to offer information about your product without forcing prospects to purchase anything before they have all the facts. It’s also a good idea to use screen recordings as introductions or sales pitches for informational products that require payment.

You can share replays on social media, for example, and include links back to the sign-up page on your website. That way, you can work out deals with affiliates who agree to refer customers looking for more in-depth information about your product or service.

14. Use Screen Recordings for Marketing Campaigns

Marketing with screen recordings and webinars engages with an audience and sells products, but the campaign doesn’t always end after the session. You can share replays on social media and through email marketing campaigns so you can continue selling to existing customers and prospects who missed out.

Screen recording lets you leverage your webinars for marketing. Not only does it allow you to show live presentations without forcing viewers to watch at specific times, but you can also use recordings as tools in multiple marketing campaigns.

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