Coming Up with the Ultimate Instagram Marketing Strategy

Social media channels have become a cornerstone for quite a lot of businesses out there. And since there are a lot of different platforms, one has to think carefully about which of them are worth the resources the most.

As far as the default options go, hardly anyone will make do without Instagram. It is a staple for virtually every brand and since there are billion active users every month (this number continues to grow as well), putting more into Instagram should be a no-brainer.

Nevertheless, just because you have decided to get started on an Instagram marketing strategy, it does not guarantee that you will see a lot of success. Especially if you do not have a lot of experience with social media in general.

But then again, that should not be something to get upset about. Everyone has to start somewhere, right? And only those who take the first step are actually able to accomplish something. Your start may very well be the tips mentioned below, as they will cover all the basics everyone has to know.

Tips to Improve Your Instagram Marketing Strategy

Instagram Stories

This feature was introduced in 2017 and has reached a point of becoming a very important part of the overall strategy.

On the surface, it might not seem like something to hold a lot of value since stories are up for 24 hours only and disappear afterward. However, once you realize how much power this timespan actually holds, things become quite clear.

You can read more about Instagram stories on They have a neat piece about this feature and one that is definitely worth checking out.

Focus on First Impressions

Those who will stumble upon your profile will have an impression, whether you want that or not. So the best you can do is to make sure that everything is in the best possible shape and form.

A profile picture, bio, most recent posts, and so on. Be sure that everything is optimized, and that your Instagram content is relevant and meets the expectations of others.


It is important to stick to your schedule. Figure out which timeframes are the best and gain you the most engagement and try to come up with regular content for them.

You schedule posts on Instagram Marketing tools like Later and Buffer

Some of these Instagram too, also helps you to repost Instagram photos or videos from other Instagram user’s profile.

Don’t Focus Solely on Sales

There is time to make promotional posts, and there is time to stick to something else entirely.

Variety is what you should be striving for, but do not underestimate just how much of a negative impact too much promotional content can have.


There are all kinds of influencers on Instagram. Some brands like to spend big and hire A-tier celebrities with hopes that a promotional post or two from them will make the business boom. But this sort of thinking does not always work out, leading to hefty losses.

Instead of making a splash, look to settle down with micro-influencers.

If you are in a very narrow niche, you should still be able to find someone who can spread some positive messages about you. And since micro-influencers do not have hundreds of thousands of followers, it will not cost you a fortune to hire one.


Relevant hashtags make a difference. If you were paying attention, you should have noticed that most posts have a hashtag. In fact, most of them have multiple ones.

Ideally, you should reach a point where your brand has a distinguishable hashtag – something unique, belonging to you. Getting here is quite difficult, though, but you can take a proactive approach and encourage people to use such a hashtag.

Organize a contest in which people have to post content with the hashtag and include more popular ones. And do not get discouraged if things do not work out.

Keep testing until you find something that works.

User Content

Having user content featured on your profile is not just for the sake of variety. People will want to feature on your channel and they will look to get on your good side. And what’s the best way to do that while on social media?

That is right, engaging in the content. It is a win-win situation no matter how you look at it.

In a word, whether you are still learning or have some experience with Instagram marketing, it is always nice to have some extra tips to look at.

The more knowledge you get, the better off you will be in the long run. And since platforms like Instagram are not going away any time soon, you can bet that having all the understanding you can get is extremely beneficial.

1 thought on “Coming Up with the Ultimate Instagram Marketing Strategy”

  1. Hi Saurabh,

    Instagram and other social media have definitely an important platform for every business nowadays. You can’t pick every media platform for your business because every other organization is also doing it.

    Before choosing the platform you must research and find out the strategies on every platform so that you do not fail.

    Instagram is growing rapidly in the US and now worldwide. I particularly like using Instagram. It is so simple yet so much to explore.

    I appreciate your insights.


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