Search Engine Optimization (SEO) is not a “set it and forget it” aspect of digital marketing – it’s more like a goldfish than a rubber plant. It needs some basic daily attention to keep swimming – more than a houseplant but less than a puppy.
Optimization is a constant negotiation between your brand and the latest search engine algorithm. Your SEO marketing tactics can directly influence your rankings. To boost those rankings and eventually land on the SERPs (search engine result pages), step outside the conventional norms and standard practices of the SEO world and carve out a unique niche for your brand with a winning strategy.
Staying on top of the latest algorithm changes, consumer trends, and market shifts is a necessity, you have to learn SEO strategies that consistently help you to achieve positive results for your brand.
Many SEO teams make the mistake of falling into complacency; they develop a strategy that seems to work well at first, but ultimately fail to implement new strategies and change their tactics in response to relevant changes.
If you are a beginner, you should know the basics of developing an SEO strategy But, If you’re not using some of the following advanced SEO strategies, you could be missing out on vast potential within your market to create memorable experiences for your customers and outshine your competitors.
Let’s get started.
Table of Contents
7 Advanced SEO Strategies You Should try
Make Changes with Confidence Using A/B Split Testing
Interested in making a change to your on-page SEO but you’re unsure of whether the change will lead to your desired outcome?
Making changes to all of the pages on your website can be a daunting task depending on how many unique pages you actually own, but you can simplify the process thanks to innovative new tools like Rank Science or Distilled ODN.
Leverage this technology to implement an SEO change to about half of your pages. Then, measure the results over time to see whether the change has a positive or negative result for your overall SEO strategy.
These tools can effectively allow you to experiment with changes without needing to make those changes yourself, saving you time and resources, and gaining valuable insights at the same time.
Don’t Forget to EAT
EAT is a popular acronym in the digital marketing world today, and it stands for expertise, authority, and trustworthiness. Google and other search engines ultimately strive to provide users with the most relevant, useful, and safest links with their search results.
It’s no longer enough to simply create SEO Friendly high-quality content to rank well in search results, you need to ensure the content you produce places you as an expert in your field, conveys authority by leaning on relevant professional research, and establishes your brand as a trustworthy thought leader in your industry.
Google recently implemented many changes that negatively impacted the SEO success of brands in the healthcare and finance sectors because those brands published content rendered obsolete by new research.
In the future, Google and other search engines will likely crack down even harder on content that tries to leverage outdated or outright false information, no matter how well-written or properly structured that content may be.
Leverage Your Accolades
If your brand recently won an award in your industry, no matter how small it may seem, leverage it effectively and position yourself as an authoritative voice in your market.
This ultimately cultivates brand recognition, and you will likely notice more opportunities for guest posts, speaking events, and industry conference participation as you start leveraging your awards and professional record with your SEO strategy.
Invest in a Solid Content Delivery Network
Speed is crucial when it comes to SEO.
If your website’s pages load slowly, every second they take could potentially cost you valuable conversions.
Since more searches are happening on mobile devices than ever before, speed is even more crucial as modern consumers expect fast-loading, information-rich websites on their mobile devices as well as their desktop PCs.
The physical location of your website’s server has a dramatic impact on page loading times.
For example, if your server is on the east coast of the United States, then users in New York and Florida may have roughly equivalent page loading times. However, your site may take several seconds longer to load for users in California, Arizona, or South America.
A content delivery network (CDN) helps you effectively circumvent location-based page loading delays by caching your content and delivering it from the server closest to a user.
Following the previous example, a CDN with server sites on the western coast of the US and South America could provide users in those locations with page loading times equivalent to those seen in New York and Florida.
As your site evolves and you publish more content, you will need to re-cache your content to the CDN, but the tradeoff in faster load times for a much wider audience is certainly worth the extra effort.
Test Multilingual Title Tags
Even if your brand doesn’t reach into the international market, it is still a tremendous SEO boost to have your content readily available in international searches.
Multilingual title tags can help your content rank better in different locations around the world, and this ultimately cultivates more authority behind your brand and the content you publish.
Similar to using a CDN for A/B testing, you can leverage this technology to test title tags in multiple languages.
Many marketers have not even considered trying split tag testing in multiple languages, so taking the initiative and experimenting with this tactic could potentially create more leads in different geographic locations throughout the world.
Add FAQs to Your Search Page Listing
If you want to position your brand as a leader in your niche, you need to be able to answer some of the most common questions searchers are likely to have about your industry, your products, and your services.
Only a very small fraction of search engine advertisers have capitalized on FAQ page markups for their search page listings, so adopting this early can be a tremendous boost to your overall SEO success.
FAQs are easy to implement with your search page listing. Simply add FAQs related to your content with your search page listing, and those FAQs will display below your listing when a user performs a relevant search query.
Even if the user does not click through to your website, your FAQ listings will still build your authority and the user will likely return to you for more information about the topic in the future.
Cluster Your Content
Do you likely publish lots of different types of content pieces that cover various topics related to your niche, but are these pieces organized into cohesive environments?
Clustering your content based around different topics can create a more intuitive flow for users browsing the content you publish and the sources to which you link within your content.
The ultimate goal is to segment your content around different topics and connect articles about those topics in a cohesive way.
When you publish content based on a wide variety of topics, this could potentially be valuable to your target audience who would enjoy a look into every one of your areas of expertise, but it confuses search engines like Google and may ultimately hinder your overall SEO success.
When you publish content around a specific topic, try to ensure that all of the backlinks related to that content cluster around that topic and link cohesively.
Step Outside Your Comfort Zone and Position Your Brand as a Leader
Taking advantage of these advanced SEO strategies can cultivate more leads, earn the trust of your audience, and position your brand as a leader in your industry.
Start experimenting with some of these SEO strategies and leverage the various tools available to you to see what works for your brand.
This process may involve experimentation and trial and error, but you’ll gain valuable insights and possibly discover new opportunities for your brand you may have never considered otherwise.