“Change is inevitable but is growth is optional and the major obstacle for growth is responsiveness”
Any entity that is not responsive to the changing markets die a natural death; it only goes to prove, understanding the ecosystem and reinventing the wheel is a must to survive in the market. I hope the seeds have been sown and now my major focus shifts to connecting the dots not just to survive but to conquer the market.
In this digital world, much of the business happens on a web page, choosing the product to make payment. So what makes you go for that product or service, what is influencing you or who is influencing you? In the world where 90% of the population are mere consumers, the role of influencer is well defined, convert the potential customers into your clients, and the rest is history.
With the foray of Disintermediation and Servitization, the Kotler’s version of marketing is slowly dying and the new Technique in the town is Influencer Marketing, which is Advertisement 2.0. Organizations are forced to alter its organizational design to market on social media platforms for increased revenues and intangible assets.
In a nutshell, influencer marketing is all about identifying influential people and bringing them on board and let them market your products or services as they have the potential to convert consumers into clients. I influencer could be a buyer himself or a notable person in academics, arts, journalists etc.
How to Find & Hire Influencer Marketer
The prime motive behind having Influencer Marketer on board is for their social reach through Omni channel marketing, the authenticity of the content they market and for the ethos, they have built for themselves.
The catch here is, finding the right Influencer Marketer for your industry is the impetus to boost your visibility and expand your market. We love your alacrity; therefore, we make your life comfortable. Use these tools to find a right Influencer Marketers for your products/services.
Find the top influencers in the market using Buzzsumo by sorting buzz makers via bloggers, influencers, companies who are not tagged necessarily as Influencers. Just the number of followers doesn’t give a lucid picture but the retweet ratio, page authority and the number of shares per article are the key parameters in choosing the right influencer.
Use the space where professionals meet, Linkedin to find the right influencer. Enter the keywords in the search box and use advanced search method to find connections. Approach the people you believe could be the right influencers for your brand.
Twitter allows you to find people and connect with them, then why don’t you use the platform to spread your wings? The advanced search option paves way for scouting people who are addressing niched mass in the industry.
Once the scouting is done and you have the list of influencers, dive towards the business end, which bringing them onboard.
- Be transparent about the content they campaign and the payment they get.
- Let them sign on the dotted line once the negotiation is done
- Have a software in place to ensure your campaign is in compliance with FTC rules.
Questions to ask Influencer Marketer before hiring?
- What is your Relevant Industry knowledge
Ensure the influencer is aware of your core business. Unless he/she is pellucid about what your business is all about, the results will not be fruitful. They should have knowledge about your target audience.
- Campaign ideas for your business
Hashtags play a vital role in making a topic trend and influencers should be innovative about creating hashtags. Gauge their innovative traits and how can they bring them to your organization.
- How do you pull your followers towards my brand?
Be clear about how do they convince their followers and engage them towards your product/service.
- Let’s talk about your success stories
Ask them about their past partnerships with various brands and how did they manage to create a ripple effect. Take it as an opportunity to ask about their performance in previous outings in numbers.
Hope the article served your purpose. Roll up your sleeves and think on your feet to onboard the best possible Influencer Marketers in the market.