Have you been spending all your free time writing killer quality content for your blog, but you don’t know how to market your content effectively?
Running your own website is a lot of hard work not to mention the challenges that come with it, and the endless nights you sacrifice to get where you are.
You may be creating amazing and unique content, regularly publishing thought-provoking posts, while at the same time building an amazing blog for your brand but you’re not attracting any attention.
There is nothing more frustrating as putting all your best efforts in your blog by posting great content for everyone to see, but when you check on the analytics your blog has low page views.
While numbers aren’t everything and gaining traffic may take time, you want your blog to be in a position where you create conversations, build relationships, and grow your blog audience.
There are different ways you can create added value and distinct profiles each having different abilities, and its own benefits like increasing your SEO power or helping you create a clear vision for your brand.
Here are some helpful tips on how you can promote and grow your blog’s readership through social media platforms.
Easy Ways to Promote Your Blog on Social Media Channels
First, be Active on Social Media
If you want to use social media networks to increase readers for your blog, then you’re doing it all wrong.
You first need to create and establish a unique and strong presence on various social media platforms before you promote your blog.
This will help you to be seen as an authentic leader in your field. You can share innovative content, build connections, participate in conversations, and retweet your favorite people’s work or brands you would like to emulate.
The more you engage with social media users the easier and faster you can grow your profiles, increase your followers, get more shares and clicks, and increase traffic to your blog.
Using social media platforms like Facebook, Twitter, Instagram, etc. to promote your blog can help your content gain a lot of exposure. To promote your blog posts on Instagram you can add a URL in your caption as one of the ways how to get 50 followers on instagram for your blog.
Once you’ve established your niche in different social media platforms you can now start publishing your content. By this time you will have established a voice that is credible in your community and your blog will be an extension of the presence you’ve already established.
Use Visual Content and Hashtags
With a social media presence, you can now start sharing your posts like on Twitter and Facebook where you can use hashtags relevant to the blog post and actively used by others and include like button on your posts.
You can at times use trending hashtags although they don’t last for long, they will help boost traffic and your visibility for some hours.
Or you can use popular weekly hashtags that stay trending for a whole week.
You should also use posts with visual content as much as possible when sharing your blog posts on social media. People are more drawn to visual content and it increases engagement than text.
Increased engagement means you get more clicks, more shares, which then translates to more traffic to your blog. Add relevant, eye-catching, and big pictures to your blog posts and make sure you can preview them properly on social media sites.
To create attractive visual content, you don’t need to turn to stock imagery, nor do you have to invest in an in-house photographer.
There are online services available that make creating visuals much easier. You can use these services to create posts from templates or even use the Twitter header template to make an impression with a powerful header image.
Come up with a Regular Sharing Schedule
With your never-ending to-do list and everything else you have to do to keep your website running, you need to come up with a plan to keep you organized and sane as you promote your blog on social media.
The worst mistake you can do is to publish, share once then lack the follow-through which leaves you at a disadvantage of gathering the click-throughs your content deserves.
Tools like Hootsuite can help you schedule your posts across various social media channels to make your work easier to schedule and manage the posts.
When you schedule content ahead of time, you’re able to create content consistently and post it at the right time without having to be online all the time. You also need to find out when is the best time to post on various social media platforms so you don’t have to keep tweaking your scheduling time.
Use Social Influencers
Social media influencers command a huge following and influence over their audience. Connecting with and having the support of social media influencers can help build your profile, encourage more engagement, and generate more traffic to your blog.
You can connect with your favorite social influencer or find one that is following you or an influencer in your niche, then build a relationship with them, which can take some time but will be very beneficial.
Follow them, share their posts, chat with them online or attend their live events, join the same groups, and frequently engage with them. You can also mention them in your posts or post a link of their content and let them know about it. If they like your content and it has value, they can share your post on their blog.
Use Groups and Communities
Joining different facebook groups and social media communities can help drive traffic to your blog and engage with other users to build your authority among the members.
It won’t work if you’re just joining groups to post blog links, you might even be kicked out of the group. Build your reputation first in the group, then maintain it by sharing relevant and valuable content when the opportunity presents itself.
Social media is a powerful tool that bloggers can use to drive traffic if used correctly. Each social media platform has different ways to promote your blog.
If you want your blog to compete on social media platforms, you have to create compelling content that is awesome.
And remember, one idea might work for one blog post and a different one for another depending on your content and the audience. So, be patient to see which one will work best.