In this article, we’re going to introduce some tried-and-tested ways how you could promote a website, boost your traffic, as well as how to effectively execute them.
Creating a website is only just the beginning.
All of your hard work and effort will go to waste if nobody will see it.
Still, website promotion can be daunting and confusing, not to mention expensive. Not everyone- especially if one is just starting out, has the budget for event sponsorships and paid advertising campaigns.
Here are the 9 Effective Ways to Promote a Website:
1. SEO
When you’re looking for a solution to your problem, your first instinct is to probably turn to Google. Google can be a powerful source of traffic to your site, as long as you know how to play your cards right.
Your goal is for keyword searches that are related to your site to show up on the top spot. That’s where SEO comes in.
According to Voy Media, a top marketing agency NYC, “It’s a basic yet effective method of bringing traffic to your site. You can boost your search rankings by creating and editing content through key search phrases and improving your linkbacks. The number of links your website receives from other sites.”
You could utilize Google AdWords’ keyword planner to look for keywords that are related to your site, and gain insight into how these keywords are searched by your target market.
2. Starting a Blog
This is a method that a lot of brands and businesses employ, where they usually blog about the latest and most interesting products that they’re working on.
Chances are, a lot of users react better to people than corporate entities. Personalizing a product development, for instance, could be highly influential.
This is a much better way to release news about the company than an official press release.
3. Guest Blogging
This is an excellent all-in-one method that would help you establish a growing presence in your niche, improve your backlink profile, and create vital connections in the industry, all of which are influential in promoting one’s website in the long run.
Meaning, you’ll write for other blogs.
When you write for relevant and prominent websites in your industry, you’re placing your content in the prime places to effectively reach the right people. Particularly, those who are interested in your topic, enjoy your content and look for more of it.
4. Email Marketing
A timely reminder for your current customers and enticing new ones is a great way to stimulate web traffic. It’s also an excellent idea to place links to new and interesting content in the marketing email, encouraging the recipient to visit.
Just make sure that the people who you send emails to have the option to decline further messages from you, otherwise, you’ll gain a negative reputation as a spammer.
5. Paid Advertising
PPC, or pay-per-click advertising, is another great way to make Google for you, but keep in mind that you need a budget for it.
So, instead of leaving the search rankings of your website to chance, you can create an ad copy and pay a fixed price for every click that ad gets when it shows up on Google search or a website.
The goal here is to convert those clicks to customers, and hopefully a solid return on investment.
Note too, that Google AdWords has no particular spending requirement, so it’s easy to keep up with your budget and focus your efforts into growing your ROI.
6. Retargeting
When you buy an item from Walmart, then you might come across ads for products you have bought, or similar products from other sites. That’s achieved through retargeting, a cookie-based technology that inserts a special code to your website.
When visitors go to your site, the code will attach a cookie to the browser of your visitors. Doing so makes it possible to show ads for your site on other websites online, improving your site’s visibility, as well as the products and services that you offer.
7. Social Media
It’s not enough that you continuously craft great content in the hopes that other people will find it. One of the best ways to boost traffic on your website is to utilize social media channels to promote your content.
For instance, Twitter is great for short and snappy links while Google+ promotion is effective for B2B sites and shows personalized search results.
Meanwhile, if you’re a B2C product company then you might find more tracking from more visually appealing sites like Instagram and Pinterest.
Also, remember that when using social media for your brand or website, you must understand your target audience. Check for trends and utilize popular features on the platforms you use like Instagram stories and ads. Then, share your content.
8. Google Local Business
To reach a local address, you could submit your site to Google Local Business. Here, Google lets businesses register and place their information for free.
One could place pictures, promotional offers, or submit mobile ads.
But the best thing about it is how information is shown. It will appear right above the normal search result information, providing your business with a bigger online presence.
Google will even provide users with the direction to your location, and even allow prospects to call you straight from their mobile device.
Over to You
Promoting your site to increase web traffic and improve sales in a multi-step process needs careful thought, consideration, and planning.
These website promotion tips make it easy for anyone to focus on their site and promote it to the right channels. While it does take time to promote a website, you need to be patient with the results.
In most cases, it may take weeks, or even months before you notice a significant increase in traffic as well as your online ranking.
The most effective strategy largely depends on the industry that you thrive in, as well as the various resources at your disposal. Again, most of these methods require consistent effort on your end.