We have all been there: you put your heart and soul, not to mention your time, into creating some brilliant blog posts, editing them until they are just right, sprinkling in some quality media content for good measure, only to receive a lackluster response from your audience. The first few times this happened, I couldn’t really figure out why. The blog post ideas were great and I put so much effort into developing them, with nothing to show for in the end.
Why didn’t anyone want to read it?
Steven Wesley, an editor and content manager at an online writing service Best Dissertation, shares a valuable comment: “The thing is, what may have been interesting to me, might not have appealed to my blog audience very much. And that is one of the crucial problems of every blogger and an essential component of your blog’s success.
Not only should you be able to create high-quality SEO content and promote the hell out of it, but you should also be able to figure out what your audience might like. If you can’t do that, all that hard work will not pay off.”
In order to help you out with this, I have put together a list of 5 things you can do to remedy that issue.
Keep on reading for more details.
How to Come Up with Great Blog Post Ideas Consistently
1. Analysis of the Best Performing Posts
One of the things I have figured out about writing successful blog posts is the fact that you may have had the right recipe all along. If you’ve already created at least one blog post that has been a hit with your audience, you obviously have what it takes. The tricky part is analyzing why that particular post was so successful.
Posts on Be a Freelance Blogger that generated the highest numbers of shares over the past year according to BuzzSumo
BuzzSumo is especially useful in that regard because it is able to calculate the total number of shares your posts have received across all major social media platforms, over a certain time period, or consider a particular type of content, language, or geographic location, which is a very good indicator of audience engagement.
2. Insights from Your Competition
Another clever approach would be to check out what your competitors are doing, especially those that are in the same niche as you, and therefore targeting the same kind of audience.
Again, I recommend using BuzzSumo in order to peek over the fence and identify their most successful posts, not just your own. This works especially well if they are doing better than you at the moment because you can use their work as the basis for next hit posts.
Try and find ways you can improve upon their work and identify certain gaps and topics they haven’t covered yet, but which might be pain points for your audience, which are just waiting for a solution to be written and published by someone.
Make sure that someone is you, and have your competitors peeking inside your backyard and following your lead for a change.
3. Staying in the Loop
Sometimes, it’s simply not about the quality of your ideas or solving a particular problem your audience has, but about what’s currently hot in the industry.
People love stuff that is trending, and there is no going around that. So, instead of trying to beat everyone all the time, simply join them, and be the best at it, while at the same time keeping your audience interested and satisfied.
It’s simple: when you go to a concert of your favorite band, you expect them to play the hits, right? Well, sometimes you have to do that in blogging.
Of course, in blogging it’s all about finding the right keywords and topics that are trending, and again, BuzzSumo, SEMrush Content Marketing Platform, and Ahrefs Content Explorer come to the rescue. They can help you determine which keywords have been trending over a particular time period, including the past 24 hours, once a week, month, or year.
Ahrefs Content Explorer in action. Shows the most shared posts on blogging over the past month.
4. Getting Input from Your Audience
One of the best things you can do for the success of your blog, in general, is to nurture a good relationship with the audience, and that includes responding to user comments and appreciating their feedback.
For instance, if you are having trouble identifying their needs, simply ask them about what their problems are, and write about the solutions in your next post.
You can also increase their engagement by putting a survey or a quiz on your website or social media account, and gather valuable insight that way.
After that, you can rest assured that your efforts won’t go unnoticed by your readers. Meet their needs, and they will respond accordingly.
In addition to that, interactive elements such as the comment sections, quizzes, or surveys will keep your readers on your website for longer, making them more likely to come across some of your less popular posts.
5. Listening to What Influencers Have to Say
One of the most effective marketing strategies these days is influencer marketing, and for a good reason, because they are able to identify the needs of the audience, or better yet, create and address them at the same time.
Getting on their good side can launch your blog post into the stratosphere, especially if you can get them to leave a comment or a quote inside your article.
But before you can do that, you need to narrow down the list of influencers that might help your cause, and for that, I would recommend using tools like Followerwonk and Buzzstream Discovery tool, which can identify all the major players based on keywords that reflect your niche and areas of interest.
BuzzStream Discovery Tool lets you spot and contact influencers in any field
Back to You
These five essential elements are what you need in order to consistently come up with engaging blog post ideas that are relevant, engaging, and appealing to your audience.
I invite you to test them out in the field and experience the benefits of this approach. Also, share your insights and your most successful strategies with us in the comment section below. Good luck!
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