How to Create Winning Social Media Marketing Strategy
Social media marketing is the new unbeatable marketing weapon that has the power to viral any business online in no time.
Whether it’s a small business (selling toothpick) or a big brand (Coca-Cola, Apple, or Samsung), everyone is using social media for their own good.
No one wants to be left behind in the race with their competitors.
That’s the reason they are not afraid to spend money on social media marketing.
According to research, social media spending in the U.S. alone is expected the increase to $17.34 billion in 2019.
- 1 Why Social Media Marketing Strategy?
- 2 Build a Winning Social Media Marketing Strategy
- 2.1 Know Your Target Market
- 2.2 Invest Time for Crafting Your Content
- 2.3 Build a Cross-Platform Strategy
- 2.4 Keep Your Branding Consistent
- 2.5 Keep Variety on Content
- 2.6 Engage with your audience
- 2.7 Follow the 80/20 rule
- 2.8 Don’t forget to check your analytics
- 2.9 Fresh up your content with trends
- 2.10 Action, Analyze and Repeat
Why Social Media Marketing Strategy?
Businesses are spending too much money on social media advertising than before.
In fact, they have increased their marketing budget by 26.3% on spending for social media ads.
Smart marketers know the power of social media; moreover, they know sooner or later the money they are spending on social marketing will return them profit.
If you are one who is using social media for business, you have a golden opportunity to turn your fans, followers, readers, and subscribers into clients.
But there is one problem…
…and the problem is an effective social media marketing strategy.
46% of marketers don’t even know how to measure ROI just because of the lack of the perfect social media strategy.
Build a Winning Social Media Marketing Strategy
Most people start social media marketing without building any plan and later blame to social marketing and say it is not effective anymore.
But you know that’s not the truth.
To keep that in mind, in today’s post I’ll show you how to create a winning social media marketing strategy that boosts your businesses’ presence and profit.
Let’s dive in.
Know Your Target Market
I don’t think I need to tell you this, but believe me; lots of marketers make this silly mistake.
They advertise their product on social media without defining their target market.
Let’s say you are a 25 years old guy who has an interest in bodybuilding checking out your Facebook account and what you see is ads about nail polish and makeup are showing on your timeline, would you click on that?
Of course not, because that product is for females, and you don’t have any interest in them.
This is why before publishing content or running ads on social media take the time to research and understand exactly how, when and why your potential audience is using social media.
Invest Time for Crafting Your Content
The first thing you do is before publishing anything on social media is – set the goal of that content.
You must be clear in your mind what you are going to get when people see that post.
It doesn’t matter if you are publishing content on Facebook, or a blog post it must meet its end goal.
Do you want to drive traffic to that post? Or just want to grab people’s eyeballs on your latest product. Whatever the case, don’t get lost in the way.
Pro Tip: Social media content calendar comes handy to deal with this situation.
Build a Cross-Platform Strategy
You know what??? Successful companies use multiple social media networks to expand their reach to mass audiences.
Apart from being on popular social networks such as Facebook and Twitter, they also invest some time and effort on Instagram, Pinterest, Google+ Tumblr, blogs, and LinkedIn.
Large companies measure the ROI of each social site and focus on sites which have higher ROI.
Keep Your Branding Consistent
When creating a profile on social networks, make sure you have a good logo so you can stand out. Using an online logo maker like Logojoy can get you professional and stunning results in no time, so you can get to blogging without missing a beat. For your overall brand, make sure your logo, color scheme, fonts, and graphics, name and company information are the same.
It will let users easily recognize you, no matter what social networks they visit to find you.
Keep Variety on Content
Eating the same food every day can make sick to anyone. Same happens with your audiences when they see the same text or picture with a caption.
The best social media strategy always has varieties of content such as image, meme, gif, and video.
Try publishing infographics, pictures from your latest blog post or personalized quotes to give your audiences new taste.
The objective here is to encourage people to like, share, and comment on your post.
Engage with your audience
Publishing content then never respond to the comments this is what most companies do when they use social media marketing.
This approach falls in the bad marketing category.
Once you start getting the attention of your audience, make them feel special by commenting, asking questions, sometimes offering them gifts.
Whatever happens, never lose temper when replying the comments maintain your professionalism.
Follow the 80/20 rule
I am sure you have heard about it, don’t you? Let me explain if you have never heard about 80/20 rule.
According to this rule, your 80 percent outcomes result of your 20 percent efforts.
You might be wondering how you can use 80/20 rule applies in social media marketing?
Well, it’s easy; spend eighty percent of your time creating engaging content and twenty percent time to promote them.
That 80 percent will make your audiences laugh, learn and engage with your content.
Let the users feel as they are part of your business instead they are being sold.
Ask them to get involved in the conversation and share their feeling and thoughts with you.
It motives them to share your content and market your business to others.
Don’t forget to check your analytics
You should always examine your social media marketing progress.
Analyzing social media traffic will help you make a solid social media strategy; Google Analytics is a free tool you can use to check your social media stats.
Google Analytics will provide you enough data that you can leverage with your content marketing to get better result of your social media networking.
Fresh up your content with trends
No one wants to read boring content, not even your audiences.
They want to listen about hot topics in their niche, and as a marketer, it’s your job to provide them that fresh content.
Keep posting content around hot topics that everyone is talking about.
In case, if you’re not able to find trendy topics you can always use content discovery tools that will help you find hot topics in no time.
Action, Analyze and Repeat
We have come to an end, and this is the last social media marketing advice I would like to give you.
Get all the information from your analytics dashboard, learn from your audiences, and adjust your strategy.
Winning social media marketing is nothing but experimenting and learning new things. The more you will experiment the more you will avoid mistakes.
Be a flexible social media marketer don’t be afraid to change your strategy.
Let me know what social media marketing Strategy ingredients you were missing before?
Author Bio: Umesh Singh is digital marketer by profession and blogger by heart. He is also co-founder of Curious Blogger. Where he shares expert blogging, money making, SEO and content marketing tips
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