Twitter Marketing: Why It Is More than Retweet & Building Followers

Many people believe that Twitter marketing is all about retweets and followers.

But the truth is – it’s way beyond that.

Recently, I was working on a marketing project for a client. The marketing plan which I suggested to him had Twitter marketing in it.

Although the client had his own business Twitter account, I decided to run an experiment by mixing tweets from my own Twitter account and the client’s business account.

Analyzing Client’s Twitter Marketing Strategy

However, the client’s account had a good amount of followers but after a little analysis, I found out that he wouldn’t able to get good results.

Here is why?

Most of his Followers Were Inactive (or most likely fake)

If you have spent enough time on Twitter and earned some loyal followers through this journey, some of them might leave you in the middle.

That’s natural; you don’t need to bother about it.

To make your Twitter profile stronger, you need an army of active people, not the inactive guys who hardly tweet or comment.

You should unfollow these inactive followers by yourself.

Though it is time-consuming to unfollow people manually, therefore, better you take the help of Twitter unfollow tools.

The big benefit of using these tools that they’ll let you know the right number of inactive accounts before you make an assumption.

To attract a flood of active tribes you need to feed them the information they are seeking on Twitter.

The content you tweet is important for keeping your audience active and builds a following.

The Useless Tweets

I don’t want to hurt your feeling but the truth is – the majority of people on Twitter either tweet useless tweets or simply re-shares Facebook posts.

My client wasn’t out of it most of his tweets were either questions or Facebook re-shares.

…and that wasn’t enough.

He wasn’t sharing any helpful information, content, and any useful links.

I’m not against re-sharing posts from Facebook and asking questions on Twitter.

In fact, it’s a good way to start a conversation with your followers, and it would be part of my Twitter marketing also.

But what’s the benefit of the conversation if your audience doesn’t respond to the questions you ask them as well as don’t show their interest to participate?

If things happening like this, it means there is something missing and time to get serious.

In most cases, Facebook shares and questions should be a small part of your Twitter marketing strategy.

If you really want to start a discussion, better you participate in the conversation and respond to the comments and answers.

In my opinion, using Twitter for business would be hard if you’re not willing to share useful information.

I mean think for a moment, why the hell people will listen to you if you have nothing useful stuff for them in return?

First, build interest, trust, and a reputation among your followers before you expect a reaction from them.

You need to tell them who you are, what you are capable of doing, and what you have to offer them.

Be honest, why people should respond to your question if they don’t know you, your background, and most important if they have no idea what they will get in return?

However, there was some quality content on the client’s site but being honest that wasn’t enough. But somehow tweeting that content helped him to get the little attention of users.

Undefined Goal (Or no strategy at all)

I’ll be honest here with you – using the client’s account I wasn’t going any results.

Because I wasn’t sure what goals the client had in his mind while tweeting.

As far as I know, he might have two primary goals first, building a reputation/brand for his company, and second getting traffic for his site.

But, as I could see that no one was responding or retweeting his tweet.

So, there was no benefit of tweeting without setting a clear goal.

My Suggestions for optimizing the Twitter Marketing Activity

Say Bye-bye to Inactive Followers

I know it’s hard but it’s time you need to take a decision – start removing inactive accounts, accounts with no image, and moreover unfollow people who aren’t following you back.

By the way, you don’t need to this task manually. There are many Twitter management tools available online that you can use to identify inactive users, unfollowers, and fake ids.

Once you are done with unfollowing and removing start finding active people who love Twitter like their girlfriend. 😉

Define a strategy for your Twitter Marketing

Before you start using Twitter for your business you must be clear in your mind what you going to achieve.

Is it for personal branding, branding for business, or getting traffic for your website?

Once you get the real purpose of using Twitter – it’s time to start focus on the following things:

  • Identify your target audience
  • Understand the interests of your target audience
  • Find content for tweet according to your goals
  • Create a schedule for Twitter marketing

…and yes don’t forget to measure results if necessary don’t hesitate to adjust your Twitter Marketing strategy.

Tweet Useful and Value Packed Information

Content that delivers value to your target audience help to build an active and responsive audience on Twitter.

On the other hand, if you consistently tweet boring stuff or content that only about you, people will start annoying you and won’t take the action you want them to take.

Here is the thing…

The content you share is not only going to help you in branding or increase traffic but also establish you as an authority in your niche.

You are free to tweet your own content but tweeting other’s useful content will give extra taste to your audience and will make your Twitter feed even more interesting.

Remember, the more quality content you will have, the better the results you will get.

Build an Army of Active Audience

Of course, tweeting useful and informative content will help you get results but it could be double if have a force of active audience.

To achieve more results you need to follow people who like to tweet similar content as yours.

In order to grow your Twitter account, you can play the follow unfollow game. Make sure you follow only the English speaking audience unless you have content in a different language.

Have patience while building an active audience tribe – it takes time and effort but at last, it pays off.

After that, you can expect results, such as traffic to your site or even subscribers or sales – if that is the purpose of your Twitter marketing strategy.

Do you still believe that Twitter is all about the tweet and follow or more than that?  

About Author:- Shubhanshi is an internet marketing enthusiast with more than 5 years of experience. She is passionate about learning and sharing new methods of generating leads online so as to help the businesses grow.She can’t stop herself from sharing her thoughts and new tips to the world through her blogs.Have you also got some tips to share with her or want to interact with her? Then feel free to get in touch on Twitter: @growwithweb or via LinkedIn:

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9 thoughts on “Twitter Marketing: Why It Is More than Retweet & Building Followers”

  1. Hey Shubhanshi,
    Those were some valid points, driving traffic from Twitter is not easy at all… You have escalated the reason pretty well…
    A regular Monitoring and taking respective actions may do the job…
    Thanks for it.

    • Hi Navin,

      Yeah that’s true, driving traffic from Twitter is not easy but that is not impossible as well. If you are regularly interacting with your followers and the influencers on Twitter then you will get results for sure.

      Thanks a lot for reading. 🙂


  2. Awesome article Shubhanshi! Purely informative. Keep writing articles like this. 🙂

  3. hey
    i also feel twitter is best social media after Facebook and it plays vital role.
    thank you for your helping

    • Hey Parth,

      Yeah, Twitter is one of the best social media tools indeed. Pleased to know that it helped you.

      Thanks for reading.

      Best Regards,

  4. Hi Shubhanshi, oh yes Twitter is more than that, It’s all about engagement and getting to know folks. I’ve made some real friends offline via Twitter and met great bloggers there too. You have to be active and pay attention! Twitter is one of my top sources for traffic and sales.

    • Hi Lisa P. Sicard,

      You nailed it. I’ve also found few of my online friends through Twitter. If you are an active user then it can definitely gain some friends.

      Delighted to know that it helps you also in driving sales and traffic. Would love to know some tips to do so from you which I missed mentioning.

      Thanks in advance.


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