Most of us think that videos go viral on social media by luck…
But it’s actually not
There are always some things that are common in the videos that recently went viral and got millions of viewers in a matter of days…
So, if you can just engineer those aspects of viral videos, you can easily create content that has at least a 50 percent of chances to go viral videos…
Sound good?
I am going to tell you the secrets that you can use to make viral videos instead of refreshing the videos after uploading to see how many views they got so far…
Let’s jump to the process…
Table of Contents
The “Secrets” to Making Viral Videos
Give Social Currency to Your Viewers:
If you are like most people then before sharing anything on your social media profiles you must ask one question to yourself “Will sharing this make me look cool?”
This is the primary reason that even if you like most of the content online, you hesitate to share this on your social media profiles because it may hurt your image…
I mean everybody wants to look cool no matter if they are sitting in a gathering of friends or scrolling through their Facebook feed.
Here’s the hack:
You must be thinking about how you will know whether the video you have just created is giving social currency to your viewers or not…
I mean every different topic has a unique way of giving social currency…Don’t you understand smart boy? Let me give you a quick example…
Let’s suppose that you have created a video on the latest cricket match and for the social currency you can use the “funny jokes on players which people already know” or “thank the lazy player who is not playing in the match and helped the team in winning”…
But when you are making the video on current Country situations then you cannot use the funny accent or apply sarcasm on any leader, but you may raise the point on “undiscussed Country issues” which your viewers will happily share for the social currency…
This is a good example that every topic has a different way of adding social currency for its users…
So, every time before recording your video check the already trending and viral videos on the same topic and follow their social currency factors…
I mean you have to notice that what is so unique in this video is that people keep sharing it which also makes them look good in front of others…
After finding the already proven social currency factors you just have to apply them in your videos even in a better style to get the maximum possible shares…
By following the factors better I mean if they are putting the jokes in the videos then you have to add the better and spicy jokes to get maximum shares, likes, and views…
Emotional Videos go Viral:
Most of the time we link emotions with sadness and forget the other amazing emotions that we can evoke in our videos and get the most out of it…
Even according to many studies sad emotion never helps in getting talking about the content even in real life.
Here’s the Secret:
As I have already mentioned above, it’s better to use the already-proven factors of viral content instead of reinventing the wheel…
So, when you are using the emotion in your video for maximum shares and likes, then AWW and angry feelings are proved to get maximum likes and shares…
Yes, you heard it right sad emotion will never get your video that far…
After checking thousands of viral videos, it’s proved that if you can make people say AWW or make them angry, then you can get incredible engagement…
Here is one example of angry emotion from US people that made this video viral in just days…
How to use it?
As cricket is my favorite sport so I am going to give you an example of cricket again that you can apply to any video…
Let’s suppose with me for a minute that your Country’s cricket team arrived home after losing three matches from any other team…
So if you are going to evoke AWW emotion then you simply have to show love for your team or the previous achievements of your team players and wishing them good luck for games ahead, it will surely evoke AWW emotion…
But if you want to make people angry then you have to show their failures in these games and also every minor mistake that helps your team in losing…
It will surely make people angry. You will get a massive engagement as compared to the videos which are doing nothing but mixing the emotions…
This is just one example of how you can make people say AWW or make them angry; there will also be other hundreds of ways that you can use to drive these emotions in any video.
I have also noticed that emotional videos go more viral than social currency videos, So when you are making the videos try your best to evoke at least one emotion…
Video Quality is Chocolate on Ice Cream:
When you are making videos to get maximum likes and shares, then video quality works like the chocolate on the ice cream…
I have already made it clear that every time before sharing something online, people ask themselves if it will get them to look good or not…
So, if the quality of the video is not good, then you should not expect too much engagement from your viewers.
In a recent study of YouTube, they also concluded that 90% of the videos that go viral are recorded professionally in fine quality.
You need a good camera for recording the videos and also video editing skills for making professional videos.
But if you don’t want to edit the videos on big software then here I am going to share with you some cool video editing tools that are very easy to understand and use…
Here’s the List:
These are the tools that I have tried personally and can save you a lot of time due to their easy navigation that everyone can fully understand…
FlexClip
FlexClip is a free online Video Editor that offers a wide range of editing features, from trimming and splitting clips to adding text, music, and visual effects.
Best of all, you don’t need to download anything to your computer. You can access FlexClip directly from your browser, which is ideal if you don’t have space on your hard drive or use a mobile device
Movie Maker Online:
This is one of the perfect video editing tools available online with a ton of royalty-free music, backgrounds, and images that you can add to your videos.
You can easily upload videos, images, and music differently and combine them in a single project which is a much-needed feature in video editing tools.
It also makes video cropping and editing very easy for optimizing your videos in less time.
There is also a bunch of filters available in this tool that you can use to give your video a new look.
After completing your project you can download the video in any format for further use or uploading, you can try this simple tool here Movie Maker online.
Clip Champ:
Clip Champ is also very easy-to-understand online video editing software, In its free version it has some restrictions, but still, there are enough features to make your videos professional…
In this tool, you can work on very high-definition videos like 1080p quality in a very smooth defined way.
So, after uploading your video to the clip champ panel you will have access to cropping, clipping, trimming, brightness contrast, rotating, and many other needed features.
This tool has high-speed processing and also lets you share the video online or download it in your desired format, you can check it here at clip champ.
Video Toolbox:
By using this tool, you can upload up to 1GB of the video file and then after editing download it in your desired format…
I am highlighting this feature because most online video editors don’t allow that high size of videos for editing…
Usually, it is used for converting the formats of the videos and has fewer editing features as compared to the movie maker and clip champ.
But you can join the clips together, embed or extract subtitles, cut the unwanted footage add the custom watermark on any video, and then convert it to the needed format.
You can use this editor here at Video Toolbox.
How do these tools help?
Now it’s apparent that even after watching the perfect content people only decide to share the video if it is professionally recorded and edited…
But most of the individuals who are trying to make viral content for their channels or company in less time don’t know much about sophisticated video editors…
So, you can use these YouTube Video Maker tools for making professional videos in less time and with easy-to-understand features…
I must suggest you add the watermark every time you are editing the videos for your channel awareness so when someone shares your content and brings in a new audience, you will get subscribers/likes on your official channel.
Final Words:
When you are trying to make the viral content for maximum likes and shares then studying the content which is already gone viral in your niche is very important…
You will find the aspects that I mentioned here in the maximum of the viral videos that people share in the next second of watching or even decide in the middle of the content that I am going to share it because of the social currency.
So, keep finding the content study its aspects, and copy them in your upcoming videos, not their content but the emotions and the type of social currency they are giving to their viewers.
Now you know more than 70% of the people who are trying to make viral videos in your niche but don’t know its aspects…
I have not written these just for entertaining purposes or for making you say wow but it will be amazing if you just try this 3-4 times because I know you will get stunning results, so now it’s your turn professional Vlogger….
Which aspects work better for you in making viral videos? Let me know in the comments…
You May Also Like:-
thanks for sharing this article with us.it is very useful.
keep up the good work.
Well written and well explained thanks.Do you think Non-English videos can do well onine? I`m not good in English so I may be too shy on video that`s why I`m asking